How to do good creative work

How to do good creative work

Practical advice for marketing leaders and their design teams

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Give your concepts names

Give your concepts names

How to do good creative work – Practical advice for marketing leaders and their design teams

David Bourke
David Bourke
Music over visuals

Music over visuals

How to do good creative work – Practical advice for marketing leaders and their design teams

David Bourke
David Bourke
It's ok if some people don't get it

It's ok if some people don't get it

How to do good creative work – Practical advice for marketing leaders and their design teams

David Bourke
David Bourke
Spend more time perfecting the presentation

Spend more time perfecting the presentation

How to do good creative work – Practical advice for marketing leaders and their design teams

David Bourke
David Bourke
Fewer but better

Fewer but better

How to do good creative work – Practical advice for marketing leaders and their design teams

David Bourke
David Bourke
How to use AI right now for actual work

How to use AI right now for actual work

How to do good creative work – Practical advice for marketing leaders and their design teams

David Bourke
David Bourke
Buy expensive fonts

Buy expensive fonts

How to do good creative work – Practical advice for marketing leaders and their design teams

David Bourke
David Bourke
Never use these five words

Never use these five words

How to do good creative work – Practical advice for marketing leaders and their design teams

David Bourke
David Bourke
Originality is overrated

Originality is overrated

How to do good creative work – Practical advice for marketing leaders and their design teams

David Bourke
David Bourke
Give designers ownership

Give designers ownership

How to do good creative work – Practical advice for marketing leaders and their design teams

David Bourke
David Bourke
Don't worry about your briefing template

Don't worry about your briefing template

How to do good creative work – Practical advice for marketing leaders and their design teams

David Bourke
David Bourke
Give it time to percolate

Give it time to percolate

How to do good creative work – Practical advice for marketing leaders and their design teams

David Bourke
David Bourke
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